About Us

Watford Lincoln's one-of-a-kind millennium heritage dealership excels in excellent customer service...setting us apart from the competition with our "no administration" fee policy! We're happy to help you out with all of your vehicle needs. We have been serving Watford and South Western Ontario area for over 40 years, proving that we have an honest and trustworthy reputation. Our professional sales staff will work with you to exceed your individual needs.

Our service department reflects a cutting-edge, state-of-the-art facility equipped with Lincoln's newest tools, technology, and equiptment! Feel the difference with our master-trained technicians who are committed to meet your service requirements with condifence and truthworthiness and our quality parts staff, equipped with genuine Lincoln parts awaits your service needs.

We are located on the 402, exit 44, between London and Sarnia. The ease of our "country atmosphere" is felt throughout; from the way our sales and service team dedicate their time to you, the customer, to our uniquely-designed dealership, which gives you a warm, "home-y" atmosphere. Experience the Country.

History of the Lincoln Motor Company

Lincoln Motor Company has a long and storied history as a luxury automotive manufacturer. Lincoln was founded by Henry M. Leland in 1917 and was acquired by Ford Motor Company in 1922 but operated as a separate entity until 1940. The company was named after Abraham Lincoln, former president of the United States, who was a role model for Leland and for whom he voted in the U.S. presidential election of 1864.

In the 1930s, Ford’s Lincoln division introduced its popular Lincoln Zephyr model, which was inspired by the Burlington Zephyr, a streamlined, diesel-powered express train. The Lincoln Continental, which architect Frank Lloyd Wright reportedly described as “the most beautiful car ever made,” launched in 1939 and was a flagship model for decades. In 1940, the Lincoln Company became the Lincoln Division of the Ford Motor Company.

The Lincoln Division was a leading producer of luxury vehicles throughout the rest of the 20th century. The Lincoln Division introduced its first full size SUV, the Lincoln Navigator, in 1998 and was a first mover in the luxury SUV market. The Lincoln MK-Series vehicles also launched in 2006 and have been the path for new and innovative styling and engineering. The Lincoln Division relaunched as the Lincoln Motor Company in December 2012.

The Lincoln Motor Company is proud to reintroduce the Lincoln Continental to our vehicle lineup, celebrating our history of elegance and luxury coupled with modern day technology and engineering.